Nargiz Safarova
CEO and Founder
Founder & CEO of Safarly
Nargiz Safarova is a global show producer and event visionary with over 15 years of experience directing world-class productions across the public, corporate, cultural, and governmental sectors. As the founder of Safarly, she leads with creativity, strategy, and a passion for immersive storytelling.
Her portfolio spans major international events — from Formula 1 and the Islamic Solidarity Games to high-profile ceremonies across Saudi Arabia, Turkey, Azerbaijan, and beyond. She has produced shows featuring over 250 artists and worked with global stars like Mariah Carey, Pharrell Williams, and Dua Lipa.
Nargiz has collaborated with top-tier clients including BMW, Lexus, Red Bull, and NYX, as well as national institutions like the Saudi Ministry of Culture, Heydar Aliyev Foundation, and Digital Development Ministry of Azerbaijan.
Her strength lies in combining flawless execution with emotional impact — building shows that connect, inspire, and leave a legacy.